Team and Culture
September 7, 2023

Nurturing Success Beyond Onboarding: The Role of Company Culture in Employee Retention

by Rachel Gimbert
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In a previous blog post, we explored how a well-structured onboarding process can set the stage for success in the remote-first era (give that a read if you’d like some tips on how best to structure it) Today, we'll delve into the critical phase that comes after onboarding – the period where employees transition from being fledgling newcomers to integral team members.

A strong company culture is the driving force behind retaining talented employees, fostering their growth, and ensuring long-term success. In this follow-on blog, we'll explore how company culture can impact employee retention and contribute to a thriving remote work environment.

From Newcomer to Contributor - Setting the Foundations

A supportive and inclusive company culture can make all the difference during this transition from newcomer to fully integrated team member. When employees feel welcomed and valued, they are more likely to embrace their roles and contribute actively. Regular check-ins, professional development programs, and team-building activities all play a crucial role in ensuring that new hires feel connected and engaged with their teams, no matter where they are located.

At KOPE we kick this off with beautiful and thoughtful documentation to help the new employees feel educated, informed and at ease from day zero. This includes:

  • Several welcoming emails before they start, including pre-onboarding info, an introduction to their buddy, an agenda for their first week: This ensures that they know we have thought about them and planned accordingly and gives them some context to hit the ground running.  
  • Our company handbook: this contains all the vital information they need to know early on regarding our company culture, tools, systems, ways of working, policies, and code of conduct. It helps to set the tone and expectations from day one.
  • Onboarding presentations: We have several bespoke sessions that we have created for all newcomers to get up to speed as quickly as possible, they include HR and Ops set up as well as development or product overviews, even if they won’t be working in that team directly.  
  • Policies: All our polices have been designed in a way that are easy to read and digest, breaking down the critical information into relevant bite sized chunks.

In the realm of remote-first work, where physical presence is replaced by virtual collaboration, the significance of clear communication takes on a new level of importance. Beyond the essential onboarding documents, articulating and effectively communicating the company's mission, vision, and goals is paramount. This practice not only provides new employees with a roadmap for their journey within the organization but also aligns existing team members toward a shared destination. A company's mission and vision serve as guiding stars, ensuring that every individual, regardless of their location, is pulling in the same direction, contributing harmoniously to a unified purpose. This level of clarity and alignment not only enhances collaboration but also nurtures a sense of belonging and purpose among employees, ultimately boosting their engagement and solidifying their commitment to the organization's long-term success.  

In essence, company culture cannot be forced or created; it is a natural by-product of how you operate as a business. Below are some of the core areas to focus on when thinking about your employee retention:

Fostering Growth and Development

A robust company culture goes beyond just welcoming new hires; it encourages ongoing growth and development. In a remote-first setup, continuous learning and skill enhancement are vital to keep employees motivated and invested in their roles. Companies that prioritise professional development by offering regular 1:1s focusing on professional development, online courses, workshops, and opportunities for skill expansion empower their employees to stay relevant and reach their full potential. When employees see that their company is invested in their growth, they are more likely to remain loyal and committed.

Work-Life Balance and Well-being

Remote work offers flexibility, but it also comes with the challenge of maintaining a healthy work-life balance. At KOPE we address this challenge by promoting a healthy work environment that respects boundaries. Encouraging regular breaks, discouraging after-hours communication, ensuring that ‘vacation is vacation’ and providing access to mental health resources all contribute to our employee well-being. When employees feel cared for beyond their professional contributions, they are more likely to stay loyal to their organization.

Recognition and Appreciation

One of the most effective ways we have found to boost employee morale and retention is through recognition and appreciation. In a remote-first setting, where face-to-face interactions might be limited, it becomes even more crucial to celebrate achievements and milestones. Company-wide announcements, virtual high fives, and personalized messages of appreciation all help to create a positive feedback loop that reinforces an employee's sense of belonging and value within the company. Combined with regular line management check-ins, that feedback loop is kept active and constant.

Building Connections in a Virtual World

A remote-first era might lack physical proximity, but it doesn't have to lack human connection. As I have mentioned in a previous blog, How to create Moments that Matter, regular virtual team meetings, casual coffee chats, and even virtual team-building activities can bridge the gap between remote employees. A culture that encourages these interactions helps employees build genuine relationships, fostering a sense of camaraderie that makes them want to stay on board for the long haul. Give it a read for some top tips on how to create those moments.


The journey from being a newcomer to a valued team member is a crucial phase that significantly impacts an employee's decision to stay with a company. A strong company culture that values growth, well-being, recognition, and human connection plays a pivotal role in this journey. As we navigate the remote-first era, organizations that prioritize nurturing such a culture will find themselves better equipped to retain top talent, cultivate employee loyalty, and achieve long-term success. Remember, successful onboarding is just the beginning – it's the ongoing commitment to a positive culture that truly revolutionizes employee retention in this working landscape.